In 2012, Russel Wilson was a spokesperson for American Family Insurance. That year, it became apparent that the Seahawks were Super Bowl bound. Utilizing AFIs platform of protecting dreams, we created a campaign demonstrating that nothing is stronger or more powerful than dreams. A social teaser campaign, and accompanying social campaign were created as well. Harry Belafonte was the voiceover talent. As a human rights activist, Mr. Belafonte was the perfect voice, and we were humbled to have him read for this project. The beautiful copy is credited to Nancy Vaznonis.
