To introduce Sargento’s newest line of aged shredded cheese, we gave away free pizzas. The catch? You had to wait 4-18 months for delivery — the same time that it takes for the cheese to age.
•CANNES SHORTLIST – PR
•CANNES SHORTLIST – BRAND EXPERIENCE AND ACTIVATION
•CLIO BRONZE – BRANDED CONTENT
•CLIO SHORTLIST – DIGITAL/MOBILE
•LIA BRONZE – DIRECT
•CA ANNUAL – ADVERTISING
•CREATIVITY EDITOR'S PICK/Top 20: #1
• BEST OF OGILVY
• PRESS: CBS, NBC, ABC, THE DRUM, BUZZFEED, THE DAILY BEAST, BLOOMBERG, PR WEEK, MEDIA POST, YAHOO!, USA TODAY, TRENDHUNTER
