In 2019 the Power of Real campaign came to life. An extension to the Real Cheese People campaign, this work was created to adapt to a new strategy; In an over-crowded world, food has the power to heal, court, and even lure people out of rooms. For the executions, the intent was to keep it as real as possible. We cast real families and friends. We used real locations, and wardrobe was mostly cast owned.
