Sargento is a brand that stands for 100% real, natural cheese.
In 2015, Real Cheese People launched to give Sargento a new voice.
A proud voice. A voice that celebrated three generations of family and all things real.
To support a new 360° campaign launch, a full brand overhaul was in order. A strong, bold, own-able and unapologetically delicious look and feel was developed.
We sought not only to celebrate the food, but also every proud, passionate, real cheese lover out there.
The campaign drove record levels of awareness and share. 9.6 million more people were aware of Sargento and they sold the equivalent of 17.4 million more packages of cheese in 2016.
In 2017, following the success of our 2015 campaign launch, we continued telling our story through the eyes of Real Cheese People.
We celebrated dinner tables wide and far, made sad sandwiches smile and showed our sweetly satisfying, gratifying and touch indulgent side.